Business environment Essay Example | Topics and Well Written Essays - 1500 words

Business environment - Essay Example IKEA has more than 1,500 suppliers spread around 50 plus countries, and it uses online and mail order selling tactics. The company’s success lies in resourcing the right manufacturer for a precise product. The suppliers and designers pose a threat of customizing some of IKEA’s products to sell them for a better price in the market due to IKEA’s cost-cutting strategies and low profit margins. The company, however, has been enjoying steady growth in sales each year due to its store expansion and continuous price cut strategies, despite a maximum of 10% operating profit in home furnishings (Jones, 2008). Coca-Cola Coca-Cola is one of the world’s top notch organisations offering refreshing soft-drinks in the non-alcoholic beverage category. Four of the world’s top five brands in soft-drinks belong to The Coca-Cola Company (TCCC). These brands are Coca-Cola, Diet Coke, Fanta and Sprite. It also licenses a number of other brands and drinks for sale, amoun ting up to 3,500 in more than 200 countries. More than one billion carbonated drinks produced by TCCC are consumed each day. The formula for Coke was invented in 1886, primarily for the purpose of medicinal usage, by pharmacist John Pemberton of Atlanta (Hoovers, 2012) To analyze the business environment and variations in the market, we need to use the PESTLE method. PESTLE is short form for Political, Economic, Sociological, Technological, Legal and Environmental, all of which determine the ever fluctuating market (Morrison, 2007). PESTLE Analysis of IKEA and Coca-Cola Political Political analysis studies the existing and possible effects of political pressures. IKEA is an organisation that is successful in both international and domestic business. It is a Swedish based company that has set world-wide brand recognition, and has gained popularity by retailing Scandinavian design furniture with flat packaging and â€Å"do-it-yourself† trend (Analysis on IKEA, 2010). Government plays a vital part in the operation of manufacturing Coca-Cola as it is a non-alcoholic beverage falling under FDA. If the company does not meet the regulation requirements laid out by the government, then the government has the authority to impose fines on such companies. The changes in laws and regulations may also affect the organisation’s entry in another country. In order to enter the emerging and developing countries, the company needs to study its political conditions and changes, with respect to the government and internal markets, as it affects the penetration ability of the company. Both Coca-Cola and IKEA endlessly watch and observe the regulations and policies laid out by the government (Analysis on Coca Cola, 2009). Economic Economic analysis studies consist of both the national and local economy, and its impact on the world. This also comprises of the inflation rates and issues related to recession. In order to own customer loyalty, different strategies are bei ng adopted by IKEA, keeping in view the current trends and economic changes. IKEA also adopted other styles in its furniture product category, such as dinnerware and rugs, in order to compete with the changing economic conditions and boost market performance. The company needs to analyze key issues involved in the economic conditions and every aspect of business, in order to spawn high performance (Analysis on IKEA

Writing 3 Essay Example | Topics and Well Written Essays - 3250 words

Writing 3 - Essay Example Of critical concern was the shed located behind the door at the back which provides a hiding place for strangers. It would be important to advise employees taking out trash to the dumpster of the looming hostage risk when dark falls. The door alarm could be set off by employees so frequently such that should a stranger sneak in through the back door, no one would be concerned. It would be sensible that employees undergo safety drills for their safety and security and that of the business. The alarm fitted at the back door should be redesigned to allow for coded access under the reserve of specific employees. The background information on the building, business operations and employees was not only discussed but also documented. The discussion also focuses on the security systems such as surveillance cameras, door alarms and windows. The store layout was examined in addition to the survey undertaken to evaluate office security, guard security and physical security of the restaurant building. In the security survey, the strengths and weaknesses of all forms of security infrastructure were assessed so as to promote the security and safety of the premises and the business operations therein, employees and customers. This would only be realized should the owners and managers implement the given recommendations on security enhancement. Conclusions are given in the survey report on security weaknesses as deduced from observation and interviews. Also included are the strengths of the physical security and recommendations on how to improve security. Discussions and interviews were carried out in person. These were done in three different occasions: on June 2, 2014, June 23, 2014 and July 3, 2014. Interviews were conducted at the time of serving dinner, which is about 5.00 pm. The initial visit was important as it involved the identification of the contact person, Raj Kumar who is the owner of the restaurant. This involved a brief interview

Brilliant Term Papers

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New Questions About Good Topics for a Research Paper on Animation Answered and Why You Must Read Every Word of This Report

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