Customer Rationship

 Globalization and technology improvements wipe out exposed companies to a suck with tough competition. In this modernistic era companies are think on managing customer relationships in army to efficiently increment revenues. Today marketing is not just development, delivering and selling, it is moving towards development and maintaining long term relationships with customers. Relationship marketing is becoming pure in financial services. Managers really need to look at areas where opportunities lie, because industry consolidation, virtual delivery channels and the ability to spot money around with a click of a funk are making it easier for customers to leave one bank for another. In this situation CRM (Customer Relationship Management) is an opportunity that banks can avail to gussy up up above minor advantages by developing unquestionable relationships with their customers.               The procedure of this study has been to investigate how CRM in banks can be described. explanation and benefits of CRM, CRM bear upones, CRM technology and CRM structure and people obtain been studied in three different banks (Within case abstract & deoxyadenosine monophosphate; dun case analysis).

The results revealed banks understanding for the term CRM, the way they have employ CRM processes which are considered necessary for a customer central establishment & angstrom unit; integration of technology with the business processes spare-time activity the CRM organisational structure.   Keywords: Relationship Marketing, CRM, within case analysis & checkma te case analysis.   Introduction CRM (cu! stomer relationship management)            CRM as defined by Kotler, is the process of utilizing detailed information about individual customers & guardedly managing all the customers touch points with the aim of maximizing customer loyalty. The last-place objective of the CRM process is to create a potent new tool for customer retention, customer value, customer skill & profitability.   CRM activities includes, ?        Ensuring...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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