Organisational structure The bon ton deals directly with the customer category. i. e everyplace 800 cust acers across India. Currently they yield no distributor or principal network to cater the lesser and middling size orders from customers. They completely have 20 Sales Executives which be carve up sphere wise as follows: westward wolfram tocopherol atomic number 99 SOUTH SOUTH jointure NORTH SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE SE They have a police squad of 12 personel for the customer service in one location serving all the 800 customers. Geographic center According to the research conducted by the marketing research team the companys geographic focus is as follows: REGIONS | | western United States | 39%| NORTH | 28%| SOUTH | 2 2%| due east | 13%| more focus is given to the west arena where the flagrant revenue executives are also 6 in nos., the second focus is on north after that on south followed by east. roadway Marketing Strategy Yes, the company should provide a dealers/ distributors network for the small or medium products and customer coz, the company right forthwith has nly few gross revenue executive and a hand in plenteous of service staff by which the customers are not happy. If a network of dealers/ distributors are provided this wont be the case and past and the distributors/ dealers can take care of the small products and customers, where as the gross revenue executives can focus on getting business from the big clients. Number of distributors/ dealers should be appointed as follows: REGIONS | No. Distributors | WEST | 40 | NORTH | 35| SOUTH | 30| easternmost | 20| According to the geographic focus the distributors have been immovable coz, more the ge ographic cover more the distributors needed.! Sales forgather Plan and Geography Focus The sales team consists of 20 sales executives based in different...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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