Ya kun

Ya Kun is an established and has renown reputation for its coffee and kaya toast. It has been most us since 1944 when it registered itself as Ya Kun Coffee Stall. It differentiated its food by manufacturing its very(prenominal) own kaya that is used at all of the Ya kun outlets. Yakun now has grow to a total of 11 countries in Asia and Middle Eastern region. As mentioned in a higher place in the Porter five forces, Ya kun faces both direct and indirect competitors in the industry. The direct competitors are Toastbox and Killiney kopitiam. The indirect competitors are Starbucks and Macdonalds.Although the indirect competitors are non in the handed-down coffee and toast industry, they still possess threats that have-to doe with Ya Kun Identify Product offering Scale of exercise Local regional Global circumscribed coarse Product offering Scale of operation Local Regional Global Limited Wide Toastbox Toastbox was established in 2005 and it aims to recreate the warm atmosphere o f local Nanyang coffee shops from the 1960s. It has successfully expanded both locally and internationally to countries such(prenominal) as Malaysia, Thailand, Philippines, Hong Kong and China. Killiney KopitiamKilliney Kopitiam has a gamey history, from being established in the 1950s as Qiong Xin He and subsequent renamed as Killiney Koptiam in 1993. They have now expanded their operations to countries such as Malaysia, Indonesia, Australia and Hong Kong. The vision of the company is to share the Kopitiam customs through generations by educating the young.? Evaluate (str & weakenesses) Brand Strength Weakness Ya Kun * Uses social media (eg. Facebook, website) * Maintain the traditionalistic menu * Expanded regionally * Outlets can be easily open in more places * ?Nostalgic appeal keeps older generation olfaction attached * Infused traditions with vibrancy and style * Attempt to attract the younger assemblage who fancy dining in a traditional setting * Limited variety (Produ ct list) * Slightly overprice Toast Box * Uses social media (Facebook, website, twitter) * Wide variety of choice in menu * Locates its cafes in the heartlands as healthy as the central business district to cater to a tolerant array of its target market * Expanded regionally * Menu not on website.Only signature dishes * Toast and menu not as traditional Killiney Kopitiam * Uses social media (Facebook, website) * Wide variety of choice in menu * Offers fiber products and services at affordable prices * Preserve the coffee shop tradition * Expanded regionally * Menu is not attractive enough * deprivation of updates in Facebook Is YA KUN always stronger- which areas is it stronger and which weaker (the vulnerable areas)?