Globalization and cultural diversity Essay

The forces of globularization ar actu everyy encouraging creation and forward motion of cultural diversity to avoid enclosing oneself in a tedious exclusive type of socialization. Today the carrefours of cultural diversity in the orbicular world ar universally enjoyed by all peope. The arguments given by prominent critics analogous Thomas Freidman shows that there is no dominant culture under global legal power though the aspect of globalization is derived from the Ameri flush toilet culture. In scotch sector firms in society have assay to give away their products in abroad nations without necessarily affecting the culture in their homeland.In the process the countries involved benefit by buying of ideas and materials from apiece other and shape them to suite their culture. Cultural diversity has helped a skunk in borrowing of good aspects which target growth in the landed estate engaged in trade. Globalization has led to cultural diversity where life-time is conce ptualized as composed of four issues which include dedication to learning, contribution to the caller and family, reflection on what has been learned and then conceptualize it spiritually.Globalization has been impelled about by forces of trade and capitalization in pursuit and economic development in home country, which in turn yields good remunerative jobs or improved living standards. There is curiosity among young hoi polloi who wishes to know more(prenominal)(prenominal) and more about life in the global world to accept and be accepted and to be informed more of what they really dont know. In the process of globalization, it is excessively observable that our cultural ethnic and societal diversities be put to the extreme ends because we fate to perceive a unipolar vision of the world approximately us (http//www. newint.org/issue172/ mentionnote. htm). Background information about Unilever Company Unilever is a international plenty formed to offer the greatest perce ntage of consumer products in form of foods beverages change agents and other personal care products. This beau monde has created job opportunities to more than 180,000 heap in the whole world. Although in each branch there is a manager, Unilever Company has the same directors and effectively operate as a single note. Currently the chairman of Unilever Company and affiliate companies is Michael treschow, with Patrick Cescan being the group master(prenominal) executive.Its products are sold wide in the whole world and their shares are listed on the worlds stock exchange commercializes (http//www. amazon. co. uk/ redirect examination/product/1403944539? showViewpoints=1). The creation of Unilever Company is traced back in the socio-economic class 1930 through and through merging of two companies, that is, British soap maker lever brothers and Dutch margarine producer which became as a palm oil company and hold the importation of both margarine and soaps in large quantities. Its new ventures were launched in Latin America.Unilever Company grew bigger and purchased many companies which were in the line with the products which they were purchasing. In the class 1996, Unilever bought Helen Curtis industries which gave it a high boost as a potent company in United States shampoo and deodorant market. In 2000 the company absorbed American businesses, best foods because strengthening their ties in the market in North America and extended its food brands. Today the company has opened many branches in different countries and has continued to grow widely in the market industry.Recently the company has started a five year vitality company initiative to improve the products in maturity form which are declining in terms of their sale in the market. Today unilever has ventured in various fields including agricultural sector and tea products. In the year 2008 it was honored at 59th annual technology and engineering. Emmy awards for outstanding achievement in adva nced media because of creative nature of giving interactive commercial advert delivered through digital amaze up top boxes for its programs axes (http//www.newint. org/issue172/keynote. htm). Corporate arrangement Unilever has a body and chief executive headed by Patrick cescan which is supposed to steer the organization towards maximization of profit and improve the image of the company same(p) any other profit making organization. Unilever Company is engaged in making sure that it operates at its lowest costs and earning the highest revenue. Unilever Company has got in like manner a chairman who is the head of all the brands in the company. There are in like manner other officers including managers in different brands.Still in its jurisdiction there are other staff officers who are concerned with the upbeat of the company in larger community. Today the company owns about four hundred brands which are erect in local countries which fall in the house of food and beverages h ome and personal care which are almost found in the whole world. Cultural diversity in the unilever company further like any other multinational company unilever company uses high-pressure policies to market their goods which is reflected in the public image. It prefers to remain largely anonymous secrecy behind the hundreds of brand names and products they sell.Unilever uses television and other prominent Medias to air their products so that passel can get to know their presence. Unilever Company has share of destroying cultural diversity and make the world more uniform. The tactics use in making profits include centralization of production and sell the same products crossways the nation boundary. Regardless of whom you are whether an African American Indian unilever has greatly improved the worlds tastes and their goods are substitute the organization in different countries who find rough to compete with Unilever products.The do of unilever company on the worlds economy a re experienced in southwest ail London when it closed it closed its branches whereby many employees weve rendered jobless hence the is a tragic outcome multicultural societies across the border construction a formidable political project to turn racial phantasmal and tribal differences into strength . even in the countries experiencing strong political wrangles and clashes that has been put down a high rate of progression and cultural diversity.Some of the multinational companies which have established good ties sin the economic sector like IBM, GE and unilever use cultural diversity as one of their key elements in success in business are aimed at conclusion means and ways of vilifyonizing it (http//www. kmtalk. net/article. php? story=20070103041059823). One of the most weighty aspect of globalization is power to boost economy in one-third world countries by investors from unquestionable countries investing in those developing ones. unilever companies has develop variou s packs in their products which are marketed in different countries.The marketing of these products helps the governing body in the state to earn revenue from the abroad countries. For instance unilever has create a program called Trumbull tax abatements which has managed to pull off several major(ip) changes of its own in different countries. One of its major changes is to boost pecuniary position in local services. The Trumbulls boost up the local attribute tax by bringing expansion in the continent city. Unilever has also put numerous knowledge management initiatives in pip across the border.This is meant to identify new opportunities for investment by first considering the market organise and consumer needs in every state. Unilever Company has put in place a talk strategy in personal, informal and more incorporate in organizational level. For the purpose of ensuring community success Unilever Company through knowledge management group. (CMG) has put in place a more formal frame work to help ensure the effective and efficacious carrying out of the firms communities of practice.The community framework in unilever advocates for veritable principles within which the company coops operates in order to ensure added advantage to the business value. The principles under which it works can be classified into four. This includes deliverable raft operations and leverage. To strike the difference between communities of practice is defined around knowledge domain and this is where the company laid its production basis strategy. The identify deliverables should contribute to the expected results. The deliverables can be knowledge wise, Such as improved insights, planning program and good practice.While business deliverables can be specific innovations, safety improvements and the like in the business (http//www. amazon. co. uk/reassessment/product/1403944539? showViewpoints=). The people pillar concerns about roles and responsibilities of the cop members to the communities. They are experts who are recognized as such both inside community. They should effectively equal both the geographical and local versus cooperate resources. There are also activists who are supposed to continually review the roles of community for the members to fill.The people pillars hatch the other stakeholders and sponsors apart from the community who are necessary to validate resources for the members. The operation pillar is centered on community functions. This forms a platform for reposition expression of members to effectively express themselves every group is free to set its rules itself. The organization has also developed guidelines for activist training. This training is aimed at creating sentience of the importance of the community in building understanding of cooperative activities.The training offers knowledge on communities practice and ways of sustaining these communities. Unilever organization has recognized the effects of its products on to p eople and the diversity in cultural background. They place people at the centre of the business and everything they do. The organization has also majored a potbelly in the area of environmental and society growth especially in agricultural sector nutritional hygiene and personal care on the production in creation which care of different tastes and preferences and also in the sector of science and technology in making their products.Having recognized customer income differences from different countries unilever has packaged their goods in different quantities to enable them reach all consumers in different income levels. Unilever has been also received critics from different countries due to harm caused by their production either through consummation or advertisement. For typeface in India unilever has been accused of climbing contaminated toxic mercury in tourist sites and the surrounding .protected nature reserve and pambar ,shola in timilnadu and gray India this spills from th e industry leads to health hazards which inturn can cause a lot of health problems (http//www. newint. org/issue172/keynote. htm). In UK it has been accused of misleading advertisement on cholesterol great(p) margarine and flora proactive. this has a lot of negative impacts on the line of the company when it failed to do so. All in all unilever has got advanced communication channels and is always to change from the accusation put on it.Multicultural societies across the border face a formidable political task to turn racial religious and tribal differences into strength even in the countries experiencing strong political wrangles and clashes that has been recorded a high rate of promotion and cultural diversity. One of the most important aspect of globalization is ability to boost economy in third world countries by investors from developed countries investing in those developing ones.unilever companies has developed various packs in their products which are marketed in differen t countries.References Information on Unilever Company, accessible at http//www. newint. org/issue172/keynote. htm, accessed on July 10, 2008 Cultural diversity in the Unilever Company available at http//www. amazon. co. uk/review/product/1403944539? showViewpoints=1, accessed on July 10, 2008 Cultural diversity and success in business, available at http//www. kmtalk. net/article. php? story=20070103041059823, accessed on July 10, 2008